Vespa Adventures
How Edge8 Helped Vespa Adventures Rebuild Their Digital Experience to Drive Growth
In this case study, Edge8 partnered with Vespa Adventures to rebuild their website from a generic e-commerce layout into a story-driven, conversion-friendly experience. By focusing on two key journeys—trip planning and seamless tour booking—we refreshed the brand and made it easier for customers to turn inspiration into action.
BEFORE
AFTER
Case Study Summary:
Vespa Adventures is Southeast Asia’s leading Vespa tour operator, known for immersive local experiences across Vietnam, Cambodia, and Thailand.
The Challenge:
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An outdated ecommerce site that didn’t reflect “The Ride of Your Life” brand promise
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Manual, disconnected booking processes
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No structure to support discovery-phase travelers
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No SEO or authority content strategy to capture high-intent traffic
Our Approach:
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Built a fully integrated booking + CRM system
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Developed authority pages aligned with top search intents (e.g., “Things to Do in Hanoi”)
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Created blog-driven funnels to guide discovery → interest → booking
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Launched lead magnets and nurture flows for better conversion rates
The Result:
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A system that captures travelers earlier in their planning process
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Automated lead flows and CRM integration for better visibility and tracking
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A site built for discovery, booking, and long-term brand engagement
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10,000 to 18,000 indexed words, signaling strong SEO content growth
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135% increase in organic traffic year-over-year
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Hanoi tour sales increased by 35%, with more travelers converting from blog traffic to booked tours
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