Vespa Adventures
Rebuild Their Digital Experience to Drive Growth
From Generic Ecommerce to Purposeful Design
BEFORE
AFTER
Case Study Summary:
Vespa Adventures is Southeast Asia’s leading Vespa tour operator, known for immersive local experiences across Vietnam, Cambodia, and Thailand. The company needed a website that not only showcased their personality and cultural experiences, but also captured, nurtured, and converted interest from global travelers into real bookings.
The Challenge:
An outdated ecommerce site that didn’t reflect “The Ride of Your Life” brand promise
Manual, disconnected booking processes
No structure to support discovery–phase travelers
No SEO or authority content strategy to capture high-intent traffic
Our Approach:
Built a fully integrated booking + CRM system
Developed authority pages aligned with top search intents (e.g., “Things to Do in Hanoi”)
Created blog-driven funnels to guide discovery ➔ interest ➔ booking
Launched lead magnets and nurture flows for better conversion rates
The Result:
A system that captures travelers earlier in their planning process
Automated lead flows and CRM integration for better visibility and tracking
A site built for discovery, booking, and long-term brand engagement
10,000 to 18,000 indexed words, signaling strong SEO content growth
135% increase in organic traffic year-over-year
Hanoi tour sales increased by 35%, with more travelers converting from blog traffic to booked tours