PHO24
How Edge8 Helped Bring PHO24® Online with a Fresh Redesign and AI Assistant for a Better Customer Journey
In this case study, Edge8 worked with PHO24®—Vietnam’s iconic pho chain—to build a fast, SEO-friendly site designed for global expansion. With updated visuals, multilingual content, and cultural storytelling at the center, the new site now supports franchise growth and builds lasting loyalty with every bowl.
BEFORE
AFTER
Case Study Summary:
PHO24® is a Vietnamese pho restaurant brand with over 20 years of heritage and international recognition. As they expanded globally, they needed a digital foundation that matched their premium brand and growing ambitions.
The Challenge:
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Outdated website design not aligned with their global positioning
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Poor SEO performance with limited content structure
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No franchise funnel or strategy to capture new leads
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Sluggish page speed and mobile UX gaps
Our Approach:
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Designed a clean, modern interface aligned with PHO24®’s evolving brand identity
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Rebuilt the SEO structure from the ground up, including content library, internal linking, and metadata
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Created new content blocks focused on cultural insights, recipes, and franchise pathways
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Optimized performance and responsiveness across all devices
The Result:
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A fast, scalable, and SEO-optimized website that feels both authentic and global
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Clear CTAs and content flows that engage pho lovers and franchise partners alike
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Strong foundations for future international growth and digital content expansion
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— you in 12 months, Founder Your Company