PHO24
Redesigning PHO24® for Global Reach & Franchise Growth
Fast, SEO-Friendly, and Culturally Rooted
BEFORE
AFTER
Case Study Summary:
PHO24® is Vietnam’s most iconic pho restaurant brand, with over 20 years of heritage and global recognition. As the company pursued international expansion, it needed a digital foundation to support franchise growth and brand storytelling—balancing speed, search optimization, and cultural authenticity.
The Challenge:
Outdated website design not aligned with their global positioning
Poor SEO performance with limited content structure
No franchise funnel or strategy to capture new leads
Sluggish page speed and mobile UX gaps
Our Approach:
Designed a clean, modern interface aligned with PHO24®’s evolving brand identity
Rebuilt the SEO structure from the ground up, including content library, internal linking, and metadata
Created new content blocks focused on cultural insights, recipes, and franchise pathways
Optimized performance and responsiveness across all devices
The Result:
A fast, scalable, and SEO-optimized website that feels both authentic and global
Clear CTAs and content flows that engage pho lovers and franchise partners alike
Strong foundations for future international growth and digital content expansion