Nhau Vodka
Launching Vietnam’s First Story-Driven Vodka Brand
From Culture to Clicks with SEO and Squarespace
Case Study Summary:
Alchemy Asia partnered with Edge8 to launch Nhậu Vodka—Vietnam’s first rice vodka inspired by nhậu culture. The project needed to translate cultural pride into a modern brand narrative while complying with strict regulations on alcohol marketing.
The Challenge:
No direct sales allowed due to alcohol regulations
Needed to educate a younger generation on “nhậu” culture without sounding old-fashioned
Required strong SEO visibility in a highly restricted advertising category
Platform had to run on Squarespace per client request, limiting backend customization
Our Approach:
Built a sleek, regulation-compliant Squarespace website with custom-coded popup age gate
Developed a storytelling-first architecture with editorial-style navigation: Vodka, Cocktails, Nhậu Tales, Where To Nhậu, Buy Nhậu
Created content pillars rooted in Vietnamese lifestyle and rituals:
- “How to Nhậu” (social drinking etiquette)
- “Tâm Sự” (emotional reflections over drinks)
- “Craftsmanship” (behind the product)Used prompt engineering to build an AI-powered content system for future blog and social posts
Implemented a social-UGC campaign around #MyNhậuMoment to promote organic brand engagement
The Result:
A visually rich brand experience blending culture, community, and compliance
Organic SEO visibility built on brand storytelling instead of paid ads
Culturally nuanced site that resonates with Gen Z and millennial audiences
Strategic launchpad for future product extensions and campaigns