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InvestMigrate

Building a Trusted EB-3 Page That Converts

Localized Authority Page for Visa Leads in Nigeria


BEFORE

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AFTER

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Case Study Summary:


InvestMigrate is a U.S.-based immigration consultancy helping skilled professionals navigate visa options like EB-3. To build trust with Nigerian audiences, they needed a high-performance content funnel tailored to the needs, search behavior, and skepticism of the local market.



The Challenge:


  • No dedicated entry point for Nigerian EB-3 visa applicants

  • Scattered messaging and low SEO performance for relevant search terms

  • Lack of trust signals for an audience wary of scams

  • No content funnel guiding users from search to consultation



Our Approach:


  • Designed and built a dedicated EB-3 visa authority page targeting Nigerian professionals

  • Integrated success stories, visual trust cues, and localized messaging

  • Optimized for search queries like “EB-3 visa Nigeria” and “U.S. work visa for unskilled workers”

  • Built a supporting internal linking structure from blog content to strengthen SEO



The Result:


  • A high-converting landing page that acts as the digital center of the EB-3 funnel

  • Clearer, more confident positioning for Nigerian professionals and families

  • Stronger lead quality and improved consultation-to-application conversion rate

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