Grady Golf
Building a Beginner-First Golf Brand
E-Commerce Meets Education with AI Support
Case Study Summary:
Grady Golf is a new golf brand that aims to make the sport more accessible and less intimidating for first-time players. They needed a website that could educate, inspire, and convert—all in one place—without overwhelming beginners with technical jargon or high-pressure sales.
The Challenge:
Golf perceived as intimidating, exclusive, and complicated for beginners
No structure for combining education and ecommerce
Needed a tone-consistent, beginner-friendly brand identity
Limited team capacity to scale content across blog, social, and product
Our Approach:
Built a dual-path Wix website that balances “Learn” and “Shop” journeys
Created the Grady Learning Lab: 17-part educational flow with a 90-day roadmap
Developed a branded AI prompt engine to generate content at scale
Implemented referral-ready ecommerce checkout and product system
Conducted SEO audits and built blog content pillars aligned with long-tail search behavior
The Result:
A scroll-friendly, clean, and warm digital brand tailored to new golfers
A structured journey that helps first-timers learn, shop, and build confidence
SEO-ready content system and blog hub built for discoverability and growth
Brand identity and voice system ready for future campaigns and partnerships