Fab Four Academy
From Passion to Business: The Fab Four Academy Launch
How strategic digital marketing turned a personal passion into a professional brand
Case Study Summary:
Fab Four Academy transforms The Beatles' legendary journey into actionable leadership lessons for Gen X executives. Edge8 developed the complete digital foundation: a brand book, full website with conversion-optimized pages, automated daily wisdom email system, and comprehensive SEO strategy.
The Challenge:
Balancing authenticity and business goals
Differentiation in a crowded market
Balancing nostalgia with professionalism
No digital presence
Position Dan Absher as a thought leader
Our Approach:
Laying the groundwork with research
Multi-Touchpoint Conversion Strategy
Content-First Brand Building
Funnel-Based Launch Strategy
The Result:
11,000+ site events in two months show strong early engagement.
Nearly 100 subscribers in the first 60 days confirm market interest.