EO APAC Region (HubSpot)
Scaling Membership Systems Across Asia-Pacific
HubSpot + Automation for Growth, Visibility & Scale
Case Study Summary:
Entrepreneurs’ Organization (EO) is a global peer-to-peer network for founders and leaders. In the APAC region, membership operations were fragmented—with each chapter using its own set of disconnected tools. Edge8 partnered with EO APAC to centralize operations, streamline onboarding, and bring AI-powered visibility through HubSpot CRM and n8n automations. Starting with a pilot in EO Vietnam, this initiative laid the groundwork for scalable, data-informed growth across the region.
The Challenge:
No unified CRM across EO APAC chapters
Manual processes relied on Excel, Notion, and Google Sheets
Delayed follow-ups for new member applications and event leads
No visibility into performance or progress across chapters
Onboarding and nurturing sequences were inconsistent and labor-intensive
Our Approach:
Deployed HubSpot Sales Hub for EO Vietnam to manage the full membership funnel
Created standardized CRM pipelines for prospects, members, and alumni
Integrated Wix landing pages and Notion forms with HubSpot using n8n workflows
Automated outreach: welcome emails, interest-based nurturing, and internal alerts
Built dashboards for tracking member journey progress and chapter KPIs
Documented a replicable CRM + automation framework for other chapters
The Result:
Live CRM adoption in EO Vietnam with 100% pipeline visibility
Member leads now receive timely, consistent communications
Admin workload significantly reduced through automation
Improved transparency and data consistency across chapter leadership
Foundation in place to expand to other APAC chapters with minimal friction