Case Study Summary:

David Jackson’s personal brand site establishes him as a trusted source for Vietnam’s evolving property market. Backed by nearly two decades of experience and his role leading Avison Young Vietnam & Cambodia, the platform combines deep market insights with a people-first leadership approach, appealing to both investors and development partners.

The Challenge:

• Needed to distill complex real estate market analysis into accessible content

• Required a balance between professional authority and personal authenticity

• Lacked a single platform integrating thought leadership, media, and speaking engagements

• Wanted to stand out among international real estate voices in the region

Our Approach:

• Built a modern, authoritative website with dedicated sections for Market Insights, Leadership Philosophy, and Speaking Engagements

• Implemented GEO-optimized blog publishing for visibility on AI-driven search platforms

• Developed a content calendar focused on market trends, investment strategies, and sustainability in Southeast Asia

• Integrated media features, podcasts, and downloadable reports to increase engagement

• Ensured mobile-first design for busy, on-the-go professional audiences

The Result:

• A definitive online resource for Vietnam real estate expertise

• Increased inbound speaking requests and media invitations

• Higher visibility for investment-focused content in search and AI platforms

• Strengthened reputation as a cross-cultural leader in the property sector

View David Jackson's Website

Read the full story and explore our personal branding strategies in the complete blog post here