Case Study Summary:

Angi Hurt’s personal brand website transforms her reputation for connecting business leaders into a central hub for collaboration, mentorship, and growth. By weaving her small-town authenticity with corporate expertise, the platform elevates her visibility and strengthens her role as a catalyst for Midwest business innovation.

The Challenge:

• Needed a cohesive online presence to connect her diverse professional activities

• Wanted to expand influence beyond local circles without losing regional authenticity

• No formal platform to highlight her track record, partnerships, and insights

• Required a scalable system for sharing updates, articles, and opportunities

Our Approach:

• Developed a personal brand website blending Midwest values with a polished, professional aesthetic

• Organized content into Partnership Stories, Leadership Insights, and Growth Opportunities

• Created a blog strategy targeting collaboration, networking, and regional growth keywords

• Integrated AI-driven publishing for regular LinkedIn and newsletter content

• Designed a partnership inquiry form and event calendar to encourage engagement

The Result:

• A credible, accessible platform positioning Angi as a go-to regional connector

• Strengthened brand recognition across multiple Midwest markets

• Scalable content and events calendar that keeps her network engaged year-round

• New partnership inquiries generated within weeks of launch

View Angi Hurt's Website

Read the full story and explore our personal branding strategies in the complete blog post here