AI Officer Institute
Launching an AI Certification Ecosystem
Brand, Platform, and Community in One
Case Study Summary:
The AI Officer Institute was created to meet the rising demand for professionals who can lead AI inside organizations. Edge8 developed the full go-to-market stack: from naming, branding, and website development to SEO content, certification logic, and launch strategy.
The Challenge:
New, undefined role in the market: “AI Officer”
Needed a trusted and professional brand presence
Required educational credibility while feeling startup-agile
Circle community and certification stack needed to integrate seamlessly
Our Approach:
Created a full brand identity and purpose framework based on founder interviews
Built a responsive website with SEO-rich content, landing pages, and blog
Developed a multi-level certification system aligned with business use cases
Designed Circle community onboarding and content experience
Planned an 8-day launch calendar with social, email, and event strategies
The Result:
Launch-ready platform with clear positioning for business leaders and professionals
Scalable community + certification engine
Trusted voice in the AI education ecosystem
Official launch set for August 8 with structured growth roadmap